Hands typing on a laptop, icons for shopping cart, customers, channels – multichannel e-commerce.

ERP software solution
for multi-channel e-commerce

unitop – the end-to-end solution for your industry

Are you operating multiple channels – a store, marketplaces and possibly points of sale (POS) – and are you looking for a way of controlling your product ranges, prices, stocks and orders centrally? unitop, our end-to-end ERP solution based on Microsoft Dynamics 365 Business Central, brings channels, product ranges, prices, stocks and returns together in a single system – including traceable communication within the integrated document management system (DMS). This means that your teams work in tailor-made, pre-configured role centres (role-based working environments) that provide targeted support for your e-commerce management, purchasing and scheduling, warehousing and despatch processes and customer service.
From synchronising master data, price control, stock/order routing and in-store processes to despatch, POS and returns: with unitop, you can control your end-to-end process from start to finish, and you can connect devices such as scanners or label printers securely via the unitop HUB.

Logo of unitop Trade with grey wordmark, cube symbol and claim “The holistic solution”.

Developed using sector-specific competence & Microsoft expertise

unitop – our end-to-end ERP solution for multi-channel e-commerce

As a multi-channel retailer, multiple brands and countries, rapidly changing product ranges and different service levels are a major part of your day-to-day activities. We are actually extremely familiar with these challenges: with unitop, we have developed a solution that spans multiple channels and covers your entire process chain from ordering through to returns. Based on our expertise in the sector, we are continually developing unitop.

As a Microsoft Solutions Partner, we bring together sector-specific competence with in-depth Microsoft expertise: using these as our starting point, we have taken the standard version of Microsoft Business Central and have created sector-specific expansions in app form – in a seamlessly integrated, scalable and future-proof way.

Hands holding a payment card in front of an open laptop, with symbols for online shopping above it.
Boesner logo in green lettering on a white background.
Logo of reuter.de with turquoise water shape on the left and black lettering on the right.
Frank Flechtwaren logo with red basket, green lettering and the words ‘Ambiente & Design’ in black.
Black PROPAIN logo in italic block letters.
PROTENO logo with dark and blue lettering and stylised shopping trolley symbol.
Orange FOND OF logo with three lines and a circle.
ergobag logo with grey, pink, blue and green lettering.
SCHOENBERGER group logo in blue with green-blue arch.
Siewert & Kau logo with black company lettering and red slogan ‘Distribution–live’.

Areas of application

Potential uses of unitop in multi-channel e-commerce

In a multi-channel environment, unitop is used in scenarios such as:

  • Brand and country set-ups (B2C & B2B)
  • Shop and marketplace transactions with channel-specific product ranges
  • Omni-channel with Click & Collect and Ship-from-Store
  • Network of branches with POS
  • Dropshipping & direct shipment
  • Industry-specific and platform-specific data, for item-specific master data for example
Role centre in unitop for multichannel e-commerce with tiles and KPIs.
unitop mask for a transport order with tour data, weights and recipients in unitop.
Transaction search with filtered documents and posted sales invoices in the ERP system.
Mask with product distribution channels and available stock in unitop for multichannel e-commerce.
Laptop with cargo management screen in unitop: container data, ETD/ETA dates and document lines
A selection of our longstanding solution partners
Microsoft logo with four tiles in red, green, blue and yellow; grey text right on white
Anvaigo logo with icons and lettering for mobile apps, web apps and EDI solutions for businesses
Logo of Business Systemhaus AG with three blue squares arranged vertically on a white background
Logo of CKL Software GmbH with stylised lettering in shades of blue and turquoise on white
Continia logo with dark blue word mark and stylised symbol on a white background
Logo of dc AG with light green letters ‘dc’ on a black, slanted background
Logo of the company Dynaway with dark blue, rounded lettering on a white background
Logo of business intelligence provider TARGIT with black lettering and turquoise square
Tempras logo with stylised turquoise target graphic and dark blue lettering on white

Sector-specific functions in unitop

Our ERP solution for multi-channel e-commerce – its main functions at a glance

Centralised channel and distribution management

Define and control your channels in unitop: you can roll out product ranges, prices and campaigns in a targeted way for each channel and can compare the results at any time. That creates transparency with regard to profitability and the effects – including for parallel brands and countries.

Master data synchronisation

Products, prices and media remain consistent from customer to customer. The pointer logic of the integrated universal connector ensures incremental updates and avoids full synchronisations needing to be carried out frequently. The changes you make are available in near real time, which means that manual exports are no longer needed.

Connecting a web shop & marketplace

With our universal webshop connector, your orders, items, prices and stocks are shared between unitop and your stores and marketplaces in a standardised way – including order acceptance and data provision. Standard mappings speed up imports and reduce the need to use interfaces.

POS integration

With our POS add-on, your freestanding points of sale become an additional, fully-fledged channel of their own. Items, prices, customer data and vouchers are brought together in unitop. Statutory requirements applicable to points of sale (e.g. issuing a receipt, reverse posting and additional entry functions) and the day-end closing are displayed. Campaigns are therefore also carried through to the point of sale.

Container management & import logistics

Imports are always in view from the time of the order through to goods inward. Containers, stocks that are in transit and estimated times of departure and arrival (ETD/ETA) are visible in one place and can be called up in real time. Costs are assigned by container and included in the final costing.

Stocks & availability per channel

Your warehouse stocks and variant stocks are continually reconciled by shop, marketplace and POS. That way, customers can be certain you will deliver what you say you will and when. You can also avoid overselling, which means that your customers can always rely on your products being available.

Order routing & fulfilment

Whether to the central warehouse, to dropshipping or to branches, your orders are allocated correctly. Click & Collect and Ship-from-Store have been included within the process in a way you can depend on. If desired, shipping orders can control fulfilment. That way, a branch with stock remaining can service online orders the very same day.

Multicarrier despatch & label printing

You can generate labels for your carriers (for urgent, time-critical deliveries), such as DHL, DPD, UPS or GLS, directly from unitop via the multicarrier connector. Despatch data are transmitted and tracking IDs are reported back, so that the despatch status is directly available. You can opt to connect your despatch platforms, so that selecting your carrier and generating the label are carried out in a single process. Cloud-based printing means that you don’t need to switch applications and keeps despatch stable, even when shipping in large quantities.

Consignment stocks

In unitop, you can manage stocks at the customer’s premises or in-branch as if in your own warehouse – thanks to clear rules concerning ownership and billing. Order entry and goods outward to replenish consignment stocks are carried out in the normal way. Withdrawals are recorded and billed on a periodic basis; minimum stocks and restocking suggestions ensure availability. The quantities are transmitted to the channel-specific availability display.

DMS & communications centre

You can generate and send documents directly from unitop. Documents can also be stored securely in the DMS for auditing purposes. If needed, any associated paperwork, documents and outgoing emails can be retrieved directly under the procedure (whether a quotation, an order or a return). That way, your service teams can see all important details and documents at a glance and can respond to customer queries quickly and consistently.

Central customer administration & compliance

You can control your brands and countries centrally within the system. Notifications required by law (e.g. Intrastat) are processed using a standard procedure. Number series, competences and intercompany synchronisation are handled in a uniform way. That way, your processes remain transparent, the competences and responsibilities remain clear and growth remains manageable – without holding your teams back.

AI-assisted incident management

You can use the integrated AI basics add-on AI basics add-on for purposes such as automatically analysing incoming emails. The solution recognises the type of message (such as a call-off, despatch advice or complaint) and will suggest follow-on actions or propose wordings for outgoing communications – such as changes to master data, new service cases or quotations and orders. All campaigns, documents and incoming and outgoing communications are logged within the event and incident management system. That way, your team can allocate incoming mail more rapidly and process it directly in unitop, without changing applications. Billing takes place according to use.

Aerial view of a container port with cargo ships, cranes and stacked containers.

Driving your digital transformation

Rely on our end-to-end ERP solution for multi-channel e-commerce

Say goodbye to freestanding solutions and rely on unitop – the future-proof ERP solution that brings together channels, ranges, prices, stocks, POS and returns in a single system and controls them using a shared database.

unitop was created with integration in mind. So that documents and transactions are shared in a structured way, you can connect partner companies to the system via EDI. You can control how master data are shared via our universal connector – including master data synchronisation and data synchronisation indicators. Your stores and marketplaces are connected via the web portal connector as standard. Payment providers, carriers for urgent, time-critical deliveries and ATLAS/Customs operate via established connections, such the multicarrier connector. Devices on the internal network – such as points of sale, scanners and label printers – can be connected securely via the unitop HUB. Open APIs ensure connectability and a future-proof connection, while enabling additional systems to be connected without proprietary freestanding solutions. Add-ons such as POS or WMS are integrated seamlessly upon request.

The first thing we do is agree a defined objective and make sure that all of your processes are included. After that, we prepare data and carry out a test run in a test environment. If everything goes according to plan, we then train your team and work with you when the system goes live. In the first few weeks, we provide you with detailed support. The system operates in the cloud – using schedulable update and security processes.

Companies operating across multiple channels report that their processes now provide increased stability: stocks and promised delivery dates continue to be reliable, processes within branches and online are integrated more effectively and service tickets can be resolved more quickly. Teams operate using a shared database; in Reporting & BI, key performance indicators are consistently available, anomalies can be identified at an early stage and more decisions are being taken on a factual basis.

Contact

Your contact

FAQ – Multi-channel e-commerce

How can we avoid overselling when operating multiple channels?

You define what warehouse locations should be taken into account in terms of channel availability and if applicable, you also decide what percentage is held back, or what minimum quantities apply. Stocks are mirrored in near real time per channel; promised delivery dates remain dependable and reverse postings start to decrease.

How do we connect points of sale at our branches?

As an integrated channel via the POS add-on. Items, prices, customers and credit notes are brought together in one place; taxation processes and day-end closing are displayed.

How does unitop integrate existing shops/marketplaces?

Integration is carried out as standard via the universal connector. The web portal connector supports order acceptance and data preparation; any peculiarities are displayed via open APIs.

How can we control prices and campaigns on each channel?

In unitop, you can define channel-specific price and discount logics and campaigns. Rejection and the effects can be compared and margins remain transparent.

Innovating. Transforming. Succeeding.

Digitalisation consulting, licensing & implementation

We provide comprehensive support — from process analysis and the appropriate unitop licensing to implementation and ongoing operation on the Microsoft platform.