Microsoft
Dynamics 365 Customer Insights
Keeping track of your marketing campaigns
Microsoft Dynamics 365 Customer Insights is a cloud application for the automation of marketing that helps you to make your marketing effective, to increase the generation of leads, and to win new customers. Collect all customer information in one central place, carry out effective marketing campaigns and evaluate them afterwards. Customizable email templates, web tracking, lead nurturing, and lead scoring enable the generation of personalized and automated customer journeys. Your CRM marketing software can also be connected to your social-media channels, you can use it to control your event management and store all your marketing interactions in it.
You can follow the success of your interactions exactly thanks to comprehensive analyzing and reporting tools. Analyze the cost-benefit ratio to gain insights for your next marketing measure. Benefit from the tight integration of Microsoft Dynamics 365 Customer Insights with other departments like sales or with your ERP system.
Microsoft Dynamics 365 Customer Insights at a glance
The CRM marketing software enables the automation and customization of complex processes because many businesses face the challenge of having to generate more and more leads that require a huge amount of maintenance.
Microsoft Dynamics 365 Customer Insights offers numerous features that help you make your marketing campaigns a success while observing the rules of creative and performance-controlled marketing.
unitop Marketing for Fundraisers
Successful fundraising marketing
Finding a suitable marketing tool for fundraising used to be quite a challenge. We have the solution for you: Use unitop Marketing for Fundraisers and connect the tool with your current ERP system. Start designing exciting campaigns for your donors right away. Our long-term experience in the fundraising industry went into the development of unitop Marketing for Fundraisers. This ensures that industry-specific characteristics are considered and that the communication with your donors is simplified.
Your benefit
Connect sales and marketing interactions to achieve better results. With a complete basis of data, you can make better decisions and evaluate them permanently.
Always have all the important KPIs at a glance to evaluate the success of your marketing investment.
Always keep the 365° overview. Analyze the behavior of your leads and your customers. When is your target group active? Which campaign appeals most to the target group and has a positive effect on the click rate?
Microsoft 365 enables a seamless co-operation with other systems and tools. This results in greater effectivity throughout your complete marketing process.
Integrated AI features facilitate the collection, evaluation, and interpretation of all data.
Data protection is an important issue. For this reason, all data is stored on a secure platform that complies with the GDPR. Integrated data-protection features assist you in GDPR issues and in guidelines for accessibility.
The direct connection to Microsoft Dynamics 365 Business Central offers you a powerful tool that interacts perfectly with unitop Marketing.
Get an efficient marketing tool that you can also use specifically for fundraising.
Reach a higher yield through data-based decisions and optimized adjustments to your marketing campaigns.
A long-term partnership
Your Microsoft solutions partner – the GOB TEAM
Made for small & medium-sized enterprises
As an established medium-sized company in Krefeld, we combine many years of experience and in-depth industry expertise. Whether industry, trade, fundraising or association – with our expertise, we always support you on equal footing: we focus on your specific needs in order to optimally shape your digital transformation. To this end, we make targeted investments in the development and training of our team that combines manifold competencies.
Over 350 employees give their best every day to provide you with first-class advice. We focus entirely on you and accompany you step by step – for a secure and more efficient digital future.
Innovating. Transforming. Succeeding.
Making technologies usable
Rely on Microsoft Cloud and unlock the full potential of unitop. We will be happy to assist you and support you in developing a holistic strategy in advance. Thanks to our many years of experience in the design and implementation of Microsoft Cloud projects, we offer change management that is closely coordinated with you.
As a reliable digitalisation partner, we work with you to develop a cloud strategy tailored to your needs and support you as an expert – for an all-round successful introduction and implementation of our joint project.
Empowering your digital transformation with excellence
We are a recognised Microsoft Solutions Partner for Modern Work and Business Applications, including specialisation in the management of small and medium-sized enterprises. Whether Dynamics 365, Power Platform or Microsoft 365: we provide you with comprehensive advice and help you to select the best possible solutions for your company or organisation. You can rely on our expertise right from the start: We ensure that the implementation of your project will be a complete success.
From the idea to going live
GOB is at your side in every phase of the development, whether it is the first brainstorming, the implementation, the training of your employees or going live. Our services in detail:
Uncomplicated change
We aspire to offer our customers a fully cross-linked solution. We will form the basis for your digital transformation with unitop Marketing as part of our comprehensive solution concept. Focus on your customers, analyse your target group, and control your campaigns. Your conversion rate will increase, facilitating growth.
Robert Küpper, Managing directors
GOB Software & Systeme
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